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  DOI Prefix   10.20431


 

International Journal of Managerial Studies and Research
Volume 2, Issue 5, 2014, Page No: 23-30

A New Approach to Combined PROMETHEE with AHP Methods with Application to Business Costs in SME of Shanghai Analysis

GUO Yan 1, SUN Ming-gui 1

1.Glorious Sun School of Business Administration, Donghua University Shanghai, China

Citation : GUO Yan, SUN Ming-gui, A New Approach to Combined PROMETHEE with AHP Methods with Application to Business Costs in SME of Shanghai Analysis International Journal of Managerial Studies and Research 2014 , 2(5) : 23-30

Abstract

The purpose of this paper is effectively resolving the issue of simplification and assignment evaluation index system on business costs of Shanghai Small and Medium Enterprises (SME). This article deals critically with existing Analytic Hierarchy Process (AHP) measurement to determine the attribute weights, taking into account the elements of demand, technological innovation, policy-oriented, market operation aspects, is a multi-target areas. We develop and test six sets of evaluation indexes system and hypothesis using of a sample of 36 enterprises. PROMETHEE and GAIA are multi-criteria decision aid methods belonging to the family of outranking methods. We extend this research by presenting in Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) method and Geometric Analysis for Interactive Aid (GAIA) to verify the system for business cost evaluation. They conclude with a plea for taking account of crucial importance of these features in evaluation index system on business cost in SMEs of shanghai. Finally, we find that proposals to help developing of SMEs and manage business costs


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